Exent Technologies becomes first online content aggregator to secure worldwide rights for Microsoft Game Studios content; Deal Makes Top Microsoft Brands Available to Exent Customers
BETHESDA, MD -- August 15, 2005 – Microsoft has signed Exent Technologies, the global market leader in secure digital delivery of games on-demand, to be Microsoft’s first worldwide aggregation partner for Games-on-Demand.
Microsoft has granted Exent the right to aggregate Microsoft PC games, including titles from the popular ”Microsoft is committed to helping expand the PC game industry. By making our titles available through Games-on-Demand services, we can broaden our reach to new audiences and monetize additional release windows.” said Ed Ventura, Director of Franchise Development, Xbox Worldwide Content and Marketing at Microsoft. “Exent’s channels help us to extend the lifecycle of our game catalog and to build a firm foundation for the future.” "The addition of Microsoft to our growing line-up of game publisher partners is a leap forward in the evolution of Games-on-Demand," said Zvi Levgoren, CEO, Exent. "Customers will be pleased with the richness of our expanded content offering, augmented by the unique suite of usability features provided as part of our services. We’re delivering the very best user experience, which in turn maximizes end-user acquisition and retention for our customers." Exent-powered Games-on-Demand services enable gamers to quickly obtain full-version games without the need to fully download them to their machines. The EXEtender™ technology solution helps players to enjoy a console-like gaming experience on the PC platform
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