i can honestly say, LOVE IT.
this is the BEST feature that eso has implemented.
it reduces smurfing tremendously and levels the playing field.
have you noticed that there are not too many smurfing horror stories ,as have plagued past games?
if your freinds list is not lit up you can be sure that they are not on eso (integrety).
the community is no longer a house of cards , its solid.
smurfers need to learn that destroying the community is no longer an option--unless you so desperately need to ruin something that you are willing to pay for extra copies, and if so ,at least ES has some benefit to offset the negative impact on thier community.
you may debate other aspects of eso, but this topic should be sacred for the sake of fairness in mp playing.